Talarico said he expects the momentum to carry into 2018, as the site integrates new features and practices to enhance and optimize the listing process. Across the U.S., shopcom employed nearly 3,000 people to operate the respective e-commerce operations.shopcom received more than 1.18 billion-page views.Total visitors to shopcom reached more than 48 million.Total sales: $94.7 million, a 12.6% increase over 2016.“When we launched shop 19 years ago, we set out to provide the most engaging e-commerce platform for online shoppers while supporting Goodwill’s mission to serve people with barriers to employment across the country.” “These extraordinary milestones affirm shop ’s position among top online auction sites as we continue to set the bar for e-commerce platforms,” said Frank Talarico, Jr., president and CEO, Goodwill of Orange County, owner and operator of shop. Buyer registrations: 47.1% increase over January 2017, with a staggering average of 927 new buyers registering per day.Total site revenue: $9.3 million – beating the previous record set in March 2017 by nearly $900,000.– March 13, 2018–, the e-commerce auction platform that makes available the sale of tens of thousands of items from more than 120 Goodwill organizations nationwide, announced today it hit record visits and revenue in January 2018. I think people respect that stewardship.Total 2017 sales were $94.7 million 48 million users visited the site “We are very careful with everything we spend. “We have very sophisticated competitors that are for-profit and exceedingly well funded,” says Steve Preston, CEO of Goodwill Industries International. Goodwill is hoping it can set itself apart by emphasizing its mission of using its earnings to fund job training and career services for people with disabilities, lack of work experience and other challenges to securing employment. They face fierce competition from ThredUp and other resellers including Poshmark and TheRealReal, all of which have much larger budgets for marketing, software engineering and customer service. “Where our work needs to happen is around optimizing the experience so we can convert more of that traffic into shoppers,” says Orange County’s Suydam, who said a mobile app is coming this year. While it draws millions to the site, only a fraction end up purchasing something. It’s now working to modernize the look and feel of the site, with plans to improve the search function and leverage previous browsing history to give product recommendations. It sometimes turns to a third-party to authenticate an item before listing it online. Some locations have invested in pricey, $15,000 machines to determine whether jewelry headed for the website contains real gold, silver or precious gems. Goodwill often trains staff to performs basic authentication for higher-priced items, looking for tell-tale signs of counterfeiting, such as uneven stitching or inconsistencies with the label. The average sale is $35 and its top-selling categories are jewelry, clothing and accessories, electronics, collectibles and toys. A 4 carat diamond ring that fetched $16,989. Other notable sales: A 2006 Dusky boat that sold for $19,500. The painting sold for $165,000 and still holds the title as the most expensive item the organization has ever sold. “I was at the library with my kids that evening and was getting calls that it was at $75,000,” says Hannam, now CEO of Goodwill Industries of Columbia Willamette, which runs 51 stores in Oregon and southern Washington. It turns out it was a painting by Frank Weston Benson, an acclaimed American artist from Salem, Massachusetts, according to an authenticator that Goodwill brought in. Employees, instructed to scoop up any original artwork, listed it online and within a few hours it had been bid up to $500. One day a year into the new effort, a small watercolor painting was dropped off at a location in the northeastern part of the city, which typically received 250 to 300 donations a day. In 2005, she began helping list items donated to the stores she oversaw in Portland, Oregon. Goodwill of Orange County/ Brocoff PhotographyĬathy Hannam was one such store manager who responded to the call. Its top three categories: Jewelry, clothing and accessories and electronics. Workers are trained to photograph and list items for sale online.
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